Aussie 'Endless Wave' TVC

In May’24, I had the opportunity to travel to picturesque Amsterdam for an exciting project with Aussie Hair, showcasing their latest Super Serum product. Working alongside P&G One, local production company Boomerang, and the team at Ready Set Studios, a virtual production studio located in Amsterdam's Southeast, we joined forces to create a TV commercial and online social campaign.

Our shared challenge was to bring P&G's creative concept, "The Endless Wave," to life. The scene featured our talent balancing on a raised surfboard plinth, with a massive wave rapidly approaching behind her. To add another layer of visual interest, the sky transitioned from day to night, capturing the essence of the Australian sun.

One of the most memorable aspects of this project was the chance to work on a virtual production set and explore the possibilities of screen technology. I was very impressed! (and eager to keep testing the boundaries of creative storytelling through this type of tech).

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Malin Andersson - How It's Supposed to Feel

I recently had the pleasure of collaborating with Swedish singer-songwriter Malin Andersson on the music video for her latest single, 'How It's Supposed to Feel', which is part of her second album 'Space to Feel'. This project marks our third collaboration, and each time, I've found new creative threads to explore visually.

For this video, Malin and I wanted to capture the essence of her song, which explores the aftermath of an abruptly ended relationship. Rather than focusing on heartbreak, we aimed to convey the feeling of moving on and becoming stronger as a result. The playful undertones of the track served as inspiration for the vibrant and uplifting visual aesthetic we created.

To achieve this, we constructed three unique sets within a single location, each with its own lighting setup to evoke different emotions. We experimented with colour and monochrome transitions, as well as a variety of aspect ratios, such as 4:3 and a rounded film frame.

Featured in Euphoria online magazine here.

Joining The Panics - Amsterdam

I'm thrilled to announce that I've recently joined The Panics, a production company based in Amsterdam that's at the forefront of innovative and cutting-edge creative work. Their reputation for pushing boundaries and drew me to them and I'm honoured to be part of a team that's constantly challenging the status quo.

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I'm inspired by the prospect of working with such a talented and diverse group of individuals. Together, I believe we can create truly unique and impactful work that will not only push our creative forward into new spaces but hopefully leave a lasting impression on audiences.

I'm grateful for this chance to grow and learn alongside some of the best in the business, and I can't wait to see what the future holds. Here's to new beginnings and taking creative risks!

Joining The Panics

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Joining The Panics 〰️

New Reel

I'm excited to share my latest showreel - a satisfying blend of documentary, fashion, and sport that showcase the fascinating stories and human connections that make life so rich and complex. I'm also very proud to have been recognised for my work on Dambe, Fell Runner, and Hydro K which feature.

Putting together the reel was a real treat, looking back at my collaborations with talented DOPs and reflecting on the creative process. Check out the reel to get a glimpse of the unique perspectives and emotional range that these projects offer.

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ghd AW23

This year I was thrilled to be invited back by ghd Professional to work on their AW23 Trend Reveal. Twice annually, ghd release an aspirational education piece designed to inspire and excite stylists with new trends and looks.

The Trend Reveal is a collection of eight different hairstyles, created by expert stylists, that showcase the latest hair trends. The looks are designed to be wearable and achievable for clients, while also pushing the boundaries of hairstyling - and very fun to film!

For this goth-glam inspired shoot we worked closely with the stylists and creative director to understand their vision, and then translate that into a captivating visual narrative.

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Malin Andersson Music Video | Ships in the Night

Another wonderful collaboration with singer songwriter Malin Andersson for her new single, Ships in the Night.

Malin is a talented and accomplished singer-songwriter who has created a unique musical style that combines elements of folk, pop, and indie rock. With a raw and honest approach to songwriting, she has captivated audiences with her emotional and introspective lyrics.

When I first listened to Ships in the Night I was struck by Malins vocals, the ethereal and uplifting quality as well as the evocative lyrics. I wanted to shoot some performance elements where Malin could connect directly with the camera and its audience, as well as weave a loose narrative throughout.

We decided to shoot at a coastal location in a nod to the title, tying the visuals together with the message throughout which is one of contemplation and acceptance. The last light of the day providing the perfect backdrop of stillness and calm against the glassy waters.

Macmillan

This short doco project made in collaboration with Taylor Made Media and Macmillan Cancer Support was an eye opening experience. Over the course of the project we got to spend valuable time with cancer sufferers who shared with us the huge impact that a diagnosis can make financially to the family home.

We had a few factors at play that limited our time with the contributors so maximising every hour was key to getting enough footage to tell their story in the most impactful way possible. It was both heartwarming and moving to direct, a really fulfilling and informative project.

Ballers

This week we finished a passion project titled ‘Ballers’ that we shot last summer during the July heat wave. It’s been so enjoyable to see it take shape over the last few weeks - especially as we finalised the cut, sound design and grade (big thanks to Marty over at Freefolk).

Inspired by streetball culture, urban courts are lively and vibrant places in the summer. Basketball, creativity, and community all seem to come together. Gathering places for people to hang out and watch the games.

It’s not just about winning, but connecting with others in the community. I’ve always loved how players have their own unique style and develop tricks to outsmart opponents. Skills honed in pick-up games that mostly take place on local outdoor courts.

We got to the courts and started shooting as close to sunrise as possible to capture the beautiful long shadows and gentle morning summer sun. Our DoP Jake was put to task and did a great job keeping up with the players take after take (although he lost a few kg’s of water in the process).

At points we went super wide with our focal lengths to keep the action fast and frenetic - having the camera up in the players faces as if it was an opponent itself. For the grade we took it to a punchy, warm place - capturing a vibrant summer vibe on the courts and boosting the colour to make it really pop.

The music and sound design in our film reflects the mood and energy of the game. Music is a big part of the culture and we wanted to go beyond documenting action shots of players in motion, and instead, capture the mood of that summer court energy in a unique and artistic way.