ghd AW23

This year I was thrilled to be invited back by ghd Professional to work on their AW23 Trend Reveal. Twice annually, ghd release an aspirational education piece designed to inspire and excite stylists with new trends and looks.

The Trend Reveal is a collection of eight different hairstyles, created by expert stylists, that showcase the latest hair trends. The looks are designed to be wearable and achievable for clients, while also pushing the boundaries of hairstyling - and very fun to film!

For this goth-glam inspired shoot we worked closely with the stylists and creative director to understand their vision, and then translate that into a captivating visual narrative.

Blonde model wearing gothic clothes