Prints in Progress by Alex Simpson

It was wonderful to work with the team at Phase Eight recently and create a film to celebrate their 40th birthday this year. We chose to focus on the raw elements of the design process whilst introducing three limited edition dresses throughout, designed especially to mark the anniversary.


All Boobs Welcome by Alex Simpson

It was great fun being part of the brand new #AllBoobsWelcome campaign for Tu Clothing, released this month.

We had the opportunity to chat with 26 wonderful women over 2 days, hearing their opinions on all things boobs, body confidence, self acceptance and bra fit.

It was also the biggest (and only) all female crew I’ve ever worked with, totalling over 45 ladies!

All Boobs Welcome Campaign Images. Agency: Portas

All Boobs Welcome Campaign Images. Agency: Portas


Phase Eight SS19 Collection by Alex Simpson

For Phase Eight’s new SS19 collection we were keen to incorporate as much movement and upbeat energy into the campaign film as possible (made easy because of superstar model Astrid who’s always smiling!


Invert Reverse by Alex Simpson

New personal project released featuring the wonderful contemporary dancer Marta Masiero.

A short journey into digital dystopia as Marta explores two opposing characters, sliding seamlessly out of the darkness and into the light, set within an abstract, minimalist environment.

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V&A by Alex Simpson

This year it has been a pleasure to work with creative agency Lovers and the V&A Museum on one of their forward thinking exhibits titled Fashioned from Nature.

The exhibition presents a mix of fashion through the eras alongside natural history specimens, innovative new fabrics and dyeing processes, inviting visitors to think about the materials of fashion and the sources of their clothes.

To accompany the clothing, the V&A commissioned a piece of moving image that would provoke emotion from the watcher, engaging and enlightening them on the environmental impact of fast fashion. The final piece consists of 3 seperate films, projected boldly onto a circular wall and playing in unity to present the visuals in a powerful way.

Inspiring V&A show determined to incite change
— Karen Dacre, Evening Standard

DAMBE by Alex Simpson

Last year a good friend of mine photographer Sebastian Barros asked me if I’d consider teaming up and self funding a project which he thought might have legs not only a strong stills concept, but a captivating and unique piece of moving image also.

Not one to shy away from an adventure we dove head first into the pre-production of what was to eventually become DAMBE, a film we’re both incredibly proud of and thrilled to finally be sharing with people.

The film follows Taye, the reigning Dambe boxing champion of his local community in Lagos, Nigeria. Often called ‘Fight Club - Nigerian style’, dambe fighters wrap their arms in rope with the aim of knocking down an opponent in one strike. It is fiercely competitive and largely undocumented.

With such great content in the can the footage has been shaped into two seperate films, a ‘short short’ 90 second explosion of action, and a slightly longer 8 minute short doc.

We’re trying our luck and have entered the films into a couple of festivals so things have to stay under wraps for now, but here are a few stills to whet the appetite.

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ghd | 2018 Education Shoot by Alex Simpson

A little snapshot into what was a crazy busy, but ultimately very productive 2 day shoot for haircare gurus ghd.

It was fantastic to be able to stretch some creative muscle and play with interesting light set ups for the backstage inspired creative, who would have thought a mirror and a tray could provide so much character to the shots!

Photos: @ashmartinphoto