Inhedited Showcase / by Alex Simpson

Last week Mr Jean-François Lanzetta, Director of bespoke book brand Inhedited took his latest collection of leather bound manuscript books to Clerkenwell design week.

Based at his stand in the subterranean 'house of detention' of Clerkenwell, the dark space was the perfect environment for Jean-François to present his books to potential clients whilst his new campaign film, directed by myself, played on the wall behind and drew people in with its atmospheric sound bed and smooth, punchy visuals.


You can see the full film here.